MixDown was shortlisted as finalists in the category of Expressing for the 2015 Interaction Awards.
Here is moment that Paula Shared with me after receiving the finalist award
MixDown is a digital service that allows youth to use radio clips to express themselves by creating small audio mash-ups.
This project builds on the popular culture of short micro-expressions through platforms like Vine, Snapchat, and Tumblr. MixDowns creates a platform for young adults to engage with radio in a new way, repurposing and mixing the audio content with personalized messages. It is a cross-platform listening and making service, which encourages creativity and self-expression in youth.
In reaching out to a young adults and asking them about their news and entertainment behaviors, we developed a persona: Verena, an energetic 17-year-old high school senior. Verena makes extensive use of digital services like YouTube and Pandora, but our focus was on her use of Vine, which she uses to make 6-second silly videos with her best friend.
We understood that young adults do not necessarily listen to radio, but they have a need to be entertained, and to share and express themselves in creative ways, particularly with friends.
So we created mix down, a digital service, which allows youth to use radio clips to express themselves by creating small audio mash-ups. It’s delivered along two platforms – as a smartphone app, which fits right into the lifestyle of many youth, and as an interactive radio, allowing the radio corporation to re-envision how people might engage with the news.
Tailoring our services to the youth, we wanted to make the interaction whimsical and fun – to encourage creativity – while also making it quick and smooth – to align with the tendency to want summaries and snapshots of the news.
The faculty for this class were from the BBC and we were tasked with the creation a new digital service for 18-24 year olds. Using the corporation’s diverse and extensive programming, they wanted to reach the youth generation in an innovative way.
MixDown aligns with the design needs for both the BBC and youth users, offering an entertaining way to create a personal voice, while sharing summaries and quick updates from the news.On reflection, most of my learnings during this course were process-oriented; we solidified a process for going from user to concept to product.I learned tools to identify the core idea of the service, create guiding principles, and decide the look and feel of the service.
During the process, I co-developed the concept through research and co-designed the wire frames. The project started with very low fidelity paper prototypes and developed to the high fidelity GUI wire-frame.
I also worked on the story board, shooting the video and edited the experience prototype of the GUI.
Context: CIID’s Emotive Digital Services course
Faculty: Ulrik Hogrebe and Jacek Barcikowski